Welcome to Blabba the Hutt Episode 34.
Today Jamie gets to combine his love for Star Wars, and his love for Markets as we talk to Ex-Lucasfilm consultant on Marketing, Publicity and Licensing for Lucasfilm from 1977 - 1980, including the marketing for Star Wars: A New Hope in 1977 and The Empire Strikes Back in 1980.
How did Craig help build the profile of a film that should have been a complete failure? How did the Lucasfilm marketing team capture the imagination of film lovers in 1977?
Join us for an trip back in time with one of Lucasfilm's hero's Craig Miller.